Tony Hsieh | Corporate Citizenship Starts With Customers

The fast-growing online shoe and apparel retailer Zappos.com is an exemplar of corporate citizenship among one’s own customers. In this university podcast, CEO Tony Hsieh discusses his unorthodox approach to building Zappos, widely praised in corporate circles as a playful, innovative company with a fiercely loyal customer base. He shares how the company hires and manages employees who are dedicated to maximizing the customer experience, and how it is teaching other businesses to do the same. His talk was part of a Stanford business school MBA elective course, Designing Happiness, taught by Stanford marketing professor Jennifer Aaker.

Advertisements

About markjeee

Entrepreneur, Programmer, Run-Bike Athlete
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s