There’s the romantic notion of two complete nobodies, coming up with the next great idea and forging off to change the world. While that does happen, I believe that it’s not the optimal path towards controllable business success.
There’s a ton of brilliant 22 year old kids these days all churning through the same bucket of rather trivial ideas for web startups. Games! Group Messaging! Coupons! The reason why is that when you’re 22 and just out of school, there’s only a limited scope of ideas that it’s actually practical for you to execute on. What I’ve found though, is that the most exciting startup ideas are mostly not in this pool but are, instead, backed by a hidden asset.
When I talk about assets, cash is the least interesting of all of these. Instead, I’m talking about more intangible assets like skills, reputation, relationships, attention & fame. I’m of the strong opinion that the most reliable path towards startup success is to focus relentlessly on acquiring interesting assets and then execute on the startups that naturally fall out of them.
Mr WordPress on Hello world!